• Windows has excellent marketing and business practices which are very hard to replicate and the OS is extremely good for most occasions, if not all.

• The geographic spread of Microsoft ensures that their customer support, be it hardware or software is exemplary.

• Microsoft also enjoys tremendous support and dedication from their Vendor support centers and OEM manufacturers.

• Windows OS is also a boon for the noobs as one can work on it without any preliminary knowledge and the selection of its features suits the user very appropriately.

• Mac is from the Apple household, and being from the same company gives a direct understanding about how innovative Mac has been over the years.

• Mac has been a highly innovative product which somehow has the ability to look into the future and come up with products that are technologically arrogant and understand the customer requirements.

• Mac scores on the aesthetics point as its art style is unique and looks are exceptional.

• Moreover, Mac is very streamlined, logical and functional to use with a good working environment.

• The ability to get an input from any open source developer who is at potential disposal is the key thing that Linux should exploit. It would not have to pay the Linux community like Windows and Mac have to do to its employees.

• Hundreds of Linux distributions, which have fallen apart to produce something that is under the control of the owner, and thus they have to be united and the talent has to be utilized to fight Windows and Mac.

• It is better to create a set of niche customers than to attack the mass market. This should be done keeping in mind that the vendors, distributors, OEM manufacturers of Windows and Mac are far too many in number. And, more so, with so much of populace to target, being niche is not such a bad plan.

• Creation of features that are actually unique in nature will impress everyone right from distributors, programmers to the users.