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01.27.09 IT Departments Making Better Use Of Resources  By Jim Berkowitz Here are a few excerpts from an article by Tom Kaneshige, IT Learns To Do Less With Less: Forget "doing more with less" - that's the IT mantra of yesteryear. Now IT departments are making better use of their resources, and though they're not necessarily doing more things, they are going about their tasks differently, according to findings from a Gartner survey released today. "They're working smarter, not harder," says analyst Mark McDonald. Gartner surveyed more than 1,500 CIOs through December 2008 to find out how they're rising to the financial challenges of 2009. The key finding is that IT budgets largely will remain flat, which makes sense; because the average IT budget is 4 percent of sales, a 10 percent cut in IT spending doesn't save very much, McDonald says. But if the IT budget is used to restructure the other 96 percent of revenue, savings can be much higher. A shakeup in IT priorities That's why CIOs are now shaking up IT resources, instead of trying to squeeze out a little more than before. The Gartner survey found that in 2008, CIOs had spread resources across all divisions, so they could deliver something to everyone. But now, many CIOs are concentrating on only a couple of projects that deliver results quickly, such as retiring old systems, consolidating duplicate CRM or reporting systems, and changing the cost structure within IT processes, per quarter.
If this strategy change means some divisions won't receive benefits for a while, so be it. "If I try to pursue five or six initiatives simultaneously in this environment, chances are conditions will change and render half of them irrelevant," McDonald says. Projects that take priority are also ones with an internal focus, such as reducing costs and improving business processes. External-facing projects such as attracting and retaining customers and creating new products or services - formerly top IT priorities - are less important. "With companies' ability to predict revenues increasingly challenged, the best thing you can do is get strong operational control," McDonald says. For more, check out the complete article. Comments About the Author: Jim Berkowitz is a seasoned executive with more than 30 years of professional services and project management experience related to Customer Relationship Management (CRM) and Financial Management (Accounting & ERP) software solutions for small, mid-sized and Fortune 500 companies. As a Sales Force Automation and CRM Consultant, Jim has assisted more then 100 companies with the design and implementation of custom CRM solutions. Mr. Berkowitz is the founder and President of CRM Mastery, Inc.; a company dedicated to serving small and mid-sized enterprises (SMEs) by offering affordable tools and guidance to help them plan for and succeed with their CRM initiatives. |
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